Session: Lessons from Scaling Tech, Teams, and Impact as a Woman in Tech
Scaling in tech often starts long before teams, funding, or certainty exist. In this talk, I share lessons from building a startup from scratch — alone, in a foreign country, navigating pivots, uncertainty, and constant push innovation. Through real stories and hard-won insights, this session explores how women can scale impact before they scale teams, turn ambiguity into strategy, and lead with confidence when there is no roadmap. Attendees will gain practical frameworks for navigating pivots, building momentum from zero, and growing sustainably — without losing themselves in the process.
Bio
Maryna Burushkina is the Founder and CEO of Growth Channel AI, a pioneering ad platform that leverages artificial intelligence to reach niche audiences at scale. With almost two decades in digital marketing, Maryna has worked with multinational corporations such as Allianz and Philips, in helping them transform their marketing strategies to achieve accelerated growth.
Prior to her role at Growth Channel, Maryna also co-founded 7Marketz Group, a media holding company, and successfully led two exits across different ventures.
In addition to her leadership at Growth Channel, Maryna is a sought-after trainer and guest speaker at universities and corporations, where she shares insights on marketing strategy, AI, and entrepreneurship. Her expertise in data-driven marketing, micro-segmentation, and AI innovation continues to shape the future of advertising and business growth.
Maryna's insights have been featured in various publications, where she discusses topics such as the future of advertising and the integration of AI in marketing.